New Book Teaches You How to Make It in the Music Industry

Posted by Michael Mueller on October 29, 2009 at 8:27 AM

Let's face it: not all guitarists can make it in the music industry as artists or session players. In fact, for most of us, no matter how big our ambitions, it will become a lifelong hobby. But hobbies don't pay the bills, and if you've got your heart set on working in the music industry, there are other alternatives, such as writing for guitar magazines and guitar blogs, or working at a label. But it's no cakewalk.

Do the Devil's WorkIf this is something you're interested in pursuing as the ubiquitous "backup plan," this new book McCarren Publishing, Do the Devil's Work for Him: How to Make It in the Music Industry (And Stay in It), is a must-read. Written by noted music and entertainment writers Amy Sciarretto and Rick Florino, the book is a "she-said, he-said" pocket guide on how to get your foot in the door of the cutthroat entertainment business, offering tips on how to intern, how to network, and how to adjust to the ever-changing climate of this "eats its young" industry.

Amy Sciarretto is a 15-year veteran of the music business, having written extensively for Kerrang!, Revolver,,, AOL Noisecreep and Spinner, Urban Ink, Rebel Ink, Guitar World,, and, to name a few, and having served as Loud Rock Editor for CMJ New Music Report and Hit Parader. She worked as a DJ on Sirius/XM for two years and has also worked in the promotion and publicity departments of top independent label Roadrunner Records for 8 years.

Rick Florino founded Ruin magazine in 2006, and he's currently entertainment editor for LAX magazine and an editor for His writing has appeared in publications and web sites such as Inked, Revolver, BPM, Hit Parader,, and other outlets. This year, Florino also released his first novel - DOLOR: Lila

In addition to two humorous, clever, and insightful author perspectives, as well as advice, anecdotes, and analysis, the book also features a complete extra chapter of advice from top-tier music and entertainment business personnel and rock stars, including members of multi-platinum acts like System of a Down, Guns N' Roses, and Korn.

For more info, please visit McCarren Publishing here.

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