Jimi Hendrix, Elvis Presley, Jim Morrison Holograms Coming to a Stage Near You?

Posted by Michael Mueller on June 13, 2012 at 3:08 PM

According to Billboard, the estates of Jimi Hendrix, Elvis Presley, and Jim Morrison are considering the possibility of staging live performances using holograms of the icons.

We're trying to get to a point where 3-D characters will walk around," said Jeff Jampol, who manages the estates of Jim Morrison, Otis Redding, and Janis Joplin, among others. "Hopefully, 'Jim Morrison' will be able to walk right up to you, look you in the eye, sing right at you and then turn around and walk away."

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Janie Hendrix, who is the president and CEO of Experience Hendrix, says she's been working with the London-based Musion Systems to create a virtual version of Jimi. "For us, of course, it's about keeping Jimi authentically correct," she told Billboard. "There are no absolutes at this point."

The concept has gained traction following the Tupac Shakur "hologram" seen at this year's Coachella Valley Music and Arts Festival (see video below). The visual effects company behind that performance, Digital Domain Media Group, recently signed a deal to jointly produce virtual "Elvises."

"This is not repurposing old footage that the world has already seen," says Digital Domain CCO Ed Ulbrich. "We're making totally original and exclusive performances so that fans can have new experiences."

Here's video footage of the "Tupac" performance with Snoop Dogg and Dr. Dre at Coachella. Just a warning that the language is rather, uh, explicit. But it shows just how convincing the concept can be.

To quote Brad Paisley, "welcome to the future" folks.

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